Having spent two decades in the interior design industry, I felt it necessary to understand why some clients were not 100% satisfied with the delivery despite the fact that they accepted and complimented design plans beforehand. I also came across other scenarios, when clients and users have entirely re-arranged the freshly designed space, in order to have it fit to their very personal needs. In our model, the core element is to get to know the users and their expectations from the space they would use, so that we could optimize the interaction between user and space. Function, ergonomics, and design are the 3 pillars of our method which we examine in our “inside-out” design model.

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